What exactly is branding?
What is brand strategy and marketing strategy?
Why is it so important for your business?
These are questions business owners usually wonder about before focusing on everything else but BRANDING.
The short story is branding is much more than just a NAME, LOGO, SIGNAGE. Sadly, till today branding is still misunderstood and has been reduced to a very mediocre idea that all it is, is aesthetics or a visual identity: name, logo, design and so on. This same old idea is what most in the industry will share, even high-level marketers.
When you think about branding, you have to think about your “customer experience.” It’s not just a logo but everything from your logo, website, social media experience to the way you answer the phone and the way your customers experience your employees.
Your brand is the way your customer perceives you and this usually occurs within the first few minutes of coming in contact with your brand.
It does not start with a logo but the tone set, the mood felt, the aura your brand gives, this is your brand experience.
A good brand doesn’t just pop up one day, it is a well thought out strategic plan that plans to hypnotise its audience to become the most coveted and most memorable impression on consumers.
That being said it also allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
Brand positioning and brand differentiation are two crucial fundamentals in branding. Brand positioning can be defined as the space you own in the mind of a customer and how it differentiates itself from competitors. Brand differentiation is what sets you apart for your competitors. Brand differentiation focuses on what you can offer your customers.
So, the next time you start to wonder why branding is important. Ponder this message for a moment.
